2024 - 2025 NFL Season

I led end-to-end creative operations for the 2024–2025 NFL season launch, managing timelines, deliverables, and cross-functional coordination across internal teams including design, copy, legal, product marketing, and brand. I oversaw stakeholder approvals and facilitated seamless communication with the NFL, individual team partners, and high-profile talent such as Kevin Durant and Rob Gronkowski. I also managed third-party vendor relationships to ensure timely and accurate asset delivery. This multi-channel campaign spanned OOH, Paid Audio, Paid Social, Paid Display, CRM, landing pages, and OTT platforms.

Role: Creative Operations