Big Match on Console

As part of our College Football campaign, I helped lead the “Big Match on Console” activation featuring streamer TimTheTatman. The campaign bridged gaming and betting by having Tim simulate an upcoming NCAA Football game in EA Sports, then turning the outcome into a themed parlay promotion for users. I managed cross-functional coordination with internal creative and legal teams and worked directly with Tim’s team to ensure smooth execution and asset approvals.

Results:
• 2+ hour organic ad stream
• 15K+ live viewers
• 181K total viewers
• 3K bets placed

How to watch: https://www.youtube.com/live/UYaK7ad6Fq8?t=3184s

Role: Creative Operations